The arrival and heavy useage of the Internet has created great opportunities for both buyers and sellers of real estate. There is also no question that the power of the internet has created a different way of doing business for everyone. I think that no other business has experienced the world-wide marketing need quite like the real estate sales business. This needed change was spurred on by the public's demand for more and more information as they shopped for their next home. All sales activity relies upon the presentation of the products’ information and benefits to the buyer. In a real estate sales environment that can easily be accomplished on the internet by using written documents which describe the property and the location which is easily accomplished directly from the Multiple Listing Service data (MLS). The internet also has a special feature which allows us to add many photographs and images. This enables the potential buyer to create a vision and, thus become more knowledgeable prior to visiting the property. In short, a buyer can shop from home and narrow down the search process. Real estate marketing using the internet has now made it possible for you to show your property to the world - not just the people within your local area. Ask yourself, “is it better for me to have 100 people know about my property for sale or MILLIONS of people?”. The obvious step needed is to have the ability to place the data on the internet so it can be viewed by the buying public. While that step can be complicated it is not so challenging if you rely upon an experienced person that already knows about this next step . The resulting success using internet real estate marketing can be a higher price and faster closing time. Wouldn’t it be nice for every property to have two or more interested buyers with cash in hand? Think of the benefits derived and the positive changes in everyone’s lifestyle. The successful real estate agent today is “internet savvy” and relies upon lots of WRITTEN documentation and communication. This is accomplished via EMAIL communication (NOT cell phones) for sales presentations, lender applications and closing documentation, legal representation and title process, negotiations and final contracts, imagery and aerial photographs, termite inspection reports, sellers property disclosure reports, lead-based paint disclosures, mold inspections and reports, and so much more. One of the largest sections of the marketing target in the United States these days is the “Baby Boomers” section. “Baby Boomers” …. And, now “Golden Boomers” (Golden Boomers are Baby Boomers who are retired or will retire from an occupation or profession ) …………… comprise a large portion of the buying public. This from Wikipedia …. Baby Boomers control over 80% of personal financial assets and more than 50% of discretionary spending power. They are responsible for more than half of all consumer spending, buy 77% of all prescription drugs, 61% of OTC medication and 80% of all leisure travel Read that first part again …… “control over 80% of personal financial assets” …………. That’s incredible, and deserves attention when selling anything, including real estate. The Golden Boomers are retiring and changing their lifestyles to enjoy their retirement days. I am hoping that, for many, it would mean considering the comfortable lifestyle of Middle Tennessee and its scenic acreage, lower cost of living, unique culture and its tremendous people. So let me get you started on marketing your property on the internet. I can create a web site JUST for your property and have it selling your greatest asset 24 hours a day – all over the world! No other agent locally is doing this form of complete marketing. Send an email to me now, I'm anxious to get working for you. |